Allow events to change you. Forget about good. Process is more important than outcome. Love your experiments (as you would an ugly child). Go deep. Capture accidents. Study. Drift. Begin anywhere. Everyone is a leader. Harvest ideas. Keep moving. Slow down. Don’t be cool. Ask stupid questions. Collaborate. ____________________. Stay up late. Work the metaphor. Be careful to take risks. Repeat yourself. Make your own tools. Stand on someone’s shoulders. Avoid software. Don’t clean your desk. Don’t enter awards competitions. Read only left-hand pages. Make new words. Think with your mind. Organization = Liberty. Don’t borrow money. Listen carefully. Take field trips. Make mistakes faster. Imitate. Scat. Break it, stretch it, bend it, crush it, crack it, fold it. Explore the other edge. Coffee breaks, cab rides, green rooms. Avoid fields. Laugh. Remember. Power to the people.
WRITTEN IN 1999, THE INCOMPLETE MANIFESTO IS AN ARTICULATION OF STATEMENTS EXEMPLIFYING BRUCE MAU'S BELIEFS, STRATEGIES AND MOTIVATIONS. COLLECTIVELY, THEY ARE HOW HIS COMPANY APPROACHES EVERY PROJECT. DETAILS > BRUCE MAU DESIGN