The 15 Below Project

Speaking of good design in Celebrating it's 15th Anniversary Taxi Advertising & Design decided to produce a project that would give to the neediest in their community, the homeless. They designed and produced a coat with numerous pockets that could be stuffed with bunched up newspapers in order to help a person maintain their body heat in an efficient and inexpensive manner. Field test were done by TAXI staff and apparently it was a success. Of course there is no simulating the physical, emotional and mental conditions experienced by the homeless but it certainly seems a worthwhile endeavour. 15belowproject.org Maybe designers in Vancouver could join together to produce something equally useful and utilitarian. I for one propose we take the over-sized Sumi, Miga and Quatchi (2010 Olympic mascots) dolls and do as *Han Solo did to that *Tauntaun in *The Empire Strikes back. *I had to look this up, I'm not really a Star Wars geek