'Five-a-day' fruit and veg advice shunned

A multimillion pound campaign to encourage Britons to eat five portions of fruit and vegetables a day has flopped, a government report will reveal this week. Most people are still ignoring official advice to change their diets in a bid to help ward off cancer, heart disease and other illnesses, an inquiry by the Prime Minister's Strategy Unit has discovered. The unit says that reluctance to eat enough fruit and vegetables is causing 42,200 premature deaths a year and costing the NHS £6 billion annually to treat diseases linked to poor diet. observer.guardian.co.uk